Whither objectivity?

A new breed of journalists, equipped with tweets, blogs and numerous forms of multi-media communication are questioning what the 20th Century concept of  “objectivity” means in the 21st Century. Here’s what one writer thinks:

First, we should redefine, not abandon, objectivity as one of the principles that define responsible journalism. Second, we should develop ethical guidelines for specific forms of new media — guidelines that are consistent with general principles such as truth-telling.

http://www.pbs.org/mediashift/2011/07/rethinking-journalism-ethics-objectivity-in-the-age-of-social-media208.html